A year ago, Leo Borg signed a sponsorship contract with Fila, an Italian sports brand that reached iconic status in the 1970s thanks to his father, who famously wore the brand's headband to keep his long hair in check. "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. "Borg Snr also claims Leo's combative play is a huge plus: "Nowadays in tennis you need to have it. "Days like this, of course, it gets to him, because he has to answer [questions from reporters]," said Billing, an affable Swede who has guided Leo since he was 10. Leo hits his backhand double-handed, almost the same way as his father, who modeled the stroke on the slap shot in ice hockey, which he played as a child. Leo wants to be aggressive and he feels comfortable with his gamestyle. "It is good for him to see the level, to see the competition, because when you play in the lower grades, maybe you don't get that like, 'Oh, I need to work harder, or I need to do this,'" he said. He is the son of the legendary Bjorn Borg, the 11-time grand slam winner who became a global superstar in the 1970s courtesy of his movie-star looks, long blonde hair and stunning performances on the court. The link with his father is a double-edged sword, according to Billing. "It's more photographers, when he is warming up, or when he is walking to the court, but I think he is handling it quite well. The resemblance between Leo and his dad, both in playing style and appearance, is striking. Gutted to have lost Leo and Bjorn Borg in a pose for their sponsor, Italian sports brand Fila, taken last year.It's an unusually large gaggle of snappers for this level, but that's because the 16-year-old Swede is no ordinary tennis player. "Marin Cilic, the 2017 Wimbledon finalist, has sympathy with the young Borg having such a iconic name on the back of his shirt.The Croatian world No 1 said: "It's not easy, especially growing up like that.
"Leo's first foray on the grass came 47 years after his father won the boys' title at the All England Club at the age of 16. "He really wants this, it's not because of the name, or cutting corners or whatever," said Billing.
Maybe it can push him to go through. CNN Sport had an exclusive interview with Leo Borg, the son of Wimbledon legend Bjorn Borg, after his first foray on the London grass. News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services.LEO BORG hopes to make his Wimbledon debut next month – 39 years after his father Bjorn’s greatest moment.Sources close to the 15-year-old are confident he will receive a wildcard on Monday for the junior event.The main draw for the boys singles will be on July 4.The teenage Swede is the spitting image of his 63-year-old dad – winner of five Borg senior’s most iconic match was the 1980 Wimbledon final when he beat American arch nemesis John McEnroe 1-6 7-5 6-3 6-7 8-6 in arguably the greatest match ever.Borg lost his exhibition match at the Aspall Tennis Classic 6-2 6-3 to Romanian David Ionel.Leo, son of Bjorn's third wife Patricia, has a similar physique to his ice-cool dad and the same broad shoulders.Borg senior has already suggested his son has the character to forge a top-level tennis career.He said last October: "It's important to work hard, have discipline and a big heart. "Bjorn Borg holds the trophy aloft after defeating Ilie Nastase to win Wimbledon in 1976. Which he has. He also clinched six straight French Open championships on clay, before his shock retirement in 1981, at the age of 26.His rivalry with American John McEnroe was legendary: the ice-cool Swede against the bad boy American. "Today was not my day," a disappointed Borg told CNN Sport after his match. Björn Rune Borg (ur.6 czerwca 1956 w Södertälje) – szwedzki tenisista, lider rankingu ATP … But his famous last name has already opened a few doors.In 2017, he portrayed his pre-teen father in the movie "Borg vs McEnroe," a biopic about his dad's intense rivalry with the American. "Me and Patricia just support. "On the other hand, he got the wild card here, so it's good and bad.Having just finished school in Sweden, Leo Borg is putting all his efforts into forging a career as a tennis player. "He likes the tennis. Earlier in the week, Borg junior told the ITF website he tried to "block out" the extra attention he receives as the son of a tennis legend. "It goes very fast, and serves are very different. Björn Rune Borg is a former world No. Swedish tennis player Bjorn Borg is mobbed by fans at Wimbledon in 1973.Unlike some parents of budding tennis stars, Borg senior -- now 63 -- isn't heavily involved with his son's tennis career. Then he needs support from me and Patricia. "Meanwhile, two-time Wimbledon champion Rafa Nadal looked out of sorts as he lost 6-3 6-3 to Cilic at Hurlingham. He is the first male player to win five Wimbledon titles in the Open Era. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. Leo Borg had visited the academy three times before and … "It's important to have a good team around the road with who you feel comfortable. He gets to see the high level and hopefully, this is a big inspiration to come back for the coming years." Although there are four Swedish boys ahead of him in the junior rankings, Wimbledon's All England Club handed a wild card into its junior qualifying event to Borg.Receiving the wild card was "a very special moment," said Leo, adding he was "very thankful to play here.